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Where We Started

Previously known as Gypsy Queen, ELEVEN ELEVEN’s Founder, Erika Gonzalez, started the brand in 2015 in an up-cycled 1960’s trailer with the support of her parents Danny and Kellie. From flea markets and swap meets to our first retail store in our hometown of Downey, CA, we have since upgraded to a larger location and have been a staple to locals and boutique fashion-lovers all over the country.

Who is 11/11?

ELEVEN ELEVEN marks the beginning of a new chapter. Our brand's name signifies a special day to Erika. A time when a personal connection of instant love took place—her daughter’s birthday. A moment in time where #elvnelvn babes can be part of. These days we’re all about carrying capsule clothing that you can wear not just once but multiple times for a timeless wardrobe.

Our small team loves curating pieces as though we are styling our bestie to look polished, effortless, and, of course, cute. We want our customers to feel that as BESTIES you are going to feel seen, supported, and of course, make you feel and look like the #elvnelvn babe you are!

What inspires 11/11?

A lot of the inspiration for ELEVEN ELEVEN is drawn from current trends and adapted into affordable, wearable pieces for the everyday girl that wants to be stylish, yet functional. Both cute and versatile, our pieces leave you feeling on-trend, comfortable, and confident no matter what occasion. We’re all about GOOD QUALITY clothing made for longevity. 

Who is the #elvnelvn babe?

The #elvnelvn babe is genuine, classic, and fashion-forward. From 11 am to 11 pm, you live in transitional pieces that make you feel secure and comfy. During the day, you’re running errands in your 11/11 basics. When evening comes, you layer your day fit with gold accessories and a statement bag, seamlessly adapting for your happy hour social. Through various moods and periods of your life, you know ELEVEN ELEVEN has you covered.

Meet The Team

Erika Gonzalez


Alberto Escobedo


Valeria Garcia


Our Store


11405 Paramount Blvd. Downey, CA 90241

Store Hours
Monday 11 AM - 5 PM PST We are closed Mondays that follow a Shop Small Soiree event. Follow @shop.elvnelvn for any closed-date announcements

Tuesday - Friday 11 AM - 7 PM PST

Saturday 10AM - 4 PM PST

Closed on Sundays 

Please Note: Parking is available on Paramount Blvd in front of the store or on the side street Burns Ave, along the train tracks. Please park at your own discretion.

Contact Us

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